One scent survives.
Pitch the weird one. Back your favourite. The bros vote it down from 32 contenders to one limited-edition Uncle Buff scent.
DREAM IT UP
Bring the scent.
A memory. A mood. Something ridiculous. If you wish it existed, put it in the cup.
BACK YOUR FAVOURITE
The bros vote.
Contenders go head-to-head through every knockout round. No perfume degree required.
SMELL THE WIN
One gets bottled.
The winner becomes one community-chosen limited edition. The bracket ends. The bottle begins.
BRACKET LOADING
The next matchups are on their way.
Voting opens once the contenders are announced. No ballot is open yet.
How the tournament works
Submit an original scent idea. We review ideas for safety, feasibility and respectful content before publishing contenders. If more than 32 eligible ideas arrive, a qualifying vote chooses the 32.
The tournament moves 32 → 16 → quarter-finals → semi-finals → final. One ballot per email per round. Duplicate and late ballots are excluded during review. Ties go to a runoff.
Submitted names and descriptions may appear as contenders. Email addresses stay private. Entry does not create a marketing subscription or promise a prize/payment. The winner is intended for one limited edition, subject to formulation, testing and commercial feasibility.